Chicago Radio Advertising Example
How do you advertise on the radio in Chicago? I get this question almost every single day through phone calls and e-mails. The first thing you need to do is consult with a professional advertising expert. My company is called bestradiocommercials.com, and we’ve created countless effective Chicago radio advertising campaigns. One of the [...]
Once at one of my radio advertising copywriting seminars, an attendee protested, “What’s wrong with using cliches in radio commercials or even in an entire radio commercial campaign? Obviously they must work, or people wouldn’t keep using them.”
I guess I’ll just need to keep repeating this to radio programmers, copywriters, producers, air talent, and salespeople:
If everyone [...]
I have an unusual job. I’m a radio advertising expert who teaches copywriters how to write radio commercials — the kind of effective radio advertising that produces profitable results for the radio advertiser.
The worst thing that ever happened to the radio advertising industry occurred sometime in the last century when some well-meaning person foolishly labelled [...]
Everyone is familiar with jingles from radio commercials and television and radio advertising.
The simple answer to “Why did jingles sound that way?” is that the men who wrote them — and they were men, primarily — came from the Big Band tradition.
People such as Tom Merriman, founder of CRC and partner in TM Productions; Bill [...]
There is a growing debate over the need for TV adverts when more and more people are turning to the Net for entertainment. Even with most people preferring the Internet over other advertising media it still pales in comparison to television advertisement. You will find that further information on radio advertising sydney is on that [...]
The face time your business gets from a TV advert is incomparable to those obtained from other media. Advertising on TV reaches huge crowds however it is uncertain if those watching will be keen on making purchases. By going with just a few strategic stations you are also upping your potential customer base. It will [...]
Many businesses do not advertise on radio because they feel they never get to hear the ads when they buy some. BTA stands for Best Time Available while ROS is short for Run on Schedule and these two are used by stations when selling ads for radio. This makes catching the ads difficult for buyers [...]
