Small business consulting, the Internet and money
I lead an online company that supplies help in the form of small business management and accounting software tools and education and support to thousands of startups and small businesses worldwide and whenever I explain to people what I do, I often get asked the same question “Given my skills and experience, how could I use this and make earn cash quickly from small business consulting? I’m always happy to supply guidance as I am fortunate enough to spend a big part of my day communicating with small business owners and their teams happy to to tell me about their problems and needs.
Here is what I tell them which I hope you will find useful:
The digital world is a perfect platform for finding customers and it makes it simple to communicate with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with valuable insights and help them address key challenges.
Information marketing - repurpose and sell your expertise to small businesses everywhere via the net
Make no mistake this opportunity isn’t just to be found in small businesses it’s equally applicable to large businesses. You can repackage and sell your expertise in a digital format such as video, audio or documents. The systems to construct superb material are widely available on the net. Creating a educational piece in easy to consume web ready formats is now straight forward and doesn’t cost much to do. You just have to be prepared to dedicate a modest amount of time learning and practicing with the software. The purpose here is to create some valuable content that you can either sell or give away to customers to encourage them to do business with you.
You have to decide what you want to achieve. Consultancy and Information marketing are great bedfellows and if you do both can be very lucrative as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be valuable to others then plan to create a very short video to introduce yourself and your expertise to your target(s). Unless you know the market exact problem then make the video generic and adhere tothe following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the prospect(s)problem then don’t make the video public, just put it somewhere secureon the Web or even on a disk and post it, again follow up with a call.
This method is ideally suited to situations where you are individually targeting potential client(s). You should always focus on growing a list you can interact with and make sales to. With the right interaction with your list you should easily be able to discover what people want and deliver it. The bigger your list the more opportunities for consulating and selling information products you will uncover. If you would like to discover more about how to do this then click on any of the links in this article. I would be very glad to help you.
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