There are plenty of marketing tips for Personal Trainers to help promote their business, but there are three that can give your Personal Training Business a quick, solid reputation.

Testimonials are a key first step.

Take before and after photos of your clients. Put into writing their own stories: their fitness goals, their conquest to a great body, and the time it took them to get there with your help. Create a wall of fame to show these success stories. When you advertise, use these testimonial stories to get attention and interest. However, do not forget to ask for your clients’ permission before putting their success stories up on any public space. Generally clients are flattered when they are featured and best of all, they’re often willing to create a great testimonial for you as a trainer. In the process, you’re not only building yourself a great business but also giving these people acknowledgement for their hard work!

Write a column

Speaking of newspapers, ask your hometown paper if you could write a weekly or monthly column for publication. Instead of being compensated by money, you can suggest a trade of your content for a byline and small picture by your column. This will get your name and face in front of the public for free. While the newspaper gains readership by offering service, you are building yourself as an expert in the field.

If you have local radio station, volunteer to be a guest to discuss personal training and encourage the listeners to phone in their queries. This is a great free promotion and puts your business out there in the playing field.

The same thing goes for the Internet. Being the information highway, your potential audience opens up worldwide!

Stay in touch with a newsletter

Last, but not least, write a newsletter. Prepare it monthly and send to all your clients and to potential clients. This doesn’t have to be fancy, especially if you are sending it by email. Just compose an email detailing upcoming events, special offers, information on supplements or health products you promote, and of course testimonials. Email it out to your customers and any potential customers. As you accumulate more leads, add them to your newsletter list. Remember when emailing a newsletter or mass email to keep the receivers’ names and addresses private. Using an autoresponder email service is the best way to go.

You can also do this by creating a group (call it something like Fitness Friends) or by simply sending the email to yourself on the recipient line then adding all the other addresses on the “bcc” line. (BCC means Blind Carbon Copy.)

If you want to hire someone to whip up a superbly designed email you can, but this is definitely something you can keep simple and just do yourself. Most email autoresponders have custom templates for professional looking emails.

Follow these great fitness marketing tips and you will soon be reaping the rewards in your business!

Looking to make more cash as a Fitness Instructor?

Six-figure personal training jobs exist. You just need to know where to look and how to market yourself.

Proven trainer marketing strategies are key in having a thriving Personal Trainer Business.

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