During his presidential bid, Barack Obama showed his skillful internet marketing techniques.

Obama had the better internet image compared to McCain, and that was almost enough to be called Mr. President.

Historian often credit John F. Kennedy’s victory over Nixon was due to the former’s overflowing confidence when seen on national television. Nixon looked sweaty and nervous. Kennedy was very composed and confident. He is as dignified as a real president.

In the 2008 election, the Internet was television. And Obama looked a whole lot more comfortable dealing with and wielding Web technology than his opponent ever did.

McCain never did seem to understand just how important the online world was. Obama had reached out to the young voters of the United States through sites like Twitter, Facebook and YouTube. He motivated them to make donations, buy shirts, distribute car stickers and Obama buttons to everybody.

Now that he’s president, Obama is still relying on the Web and its social networking sites. Just look at his efforts to pass new health insurance regulations. Obama is posting regularly on his Twitter account to get his supporters to write letters to their local newspapers and to attend pro-reform rallies.

An Internet-obsessed world

All this adds up in today’s Internet-focused world. Obama became an internet celebrity as the presidential campaigns went on. McCain never could catch up. Of course, Obama isn’t the only person who knows a thing or two about the power of Internet marketing.

What does all this have to do with your personal training business?

Everything.

No matter our politics, we can all learn one thing from Barack Obama: If you want to be truly heard today, you need to focus more than ever on Internet marketing.

You want to attract new clients, right? You need a regular influx of new trainees to keep you business running, especially in these financially slumped times. Going the traditional way of marketing will still tap potential clients: newspaper ads, flyers on the go, and radio and TV spots.

But if you want to attract the attention of young people, the same people who helped push Obama over the top in his presidential bid, you’ll need to become a pro at using Twitter, Facebook, LinkedIn, MySpace and YouTube. These sites get regular visits from the youth. Some of these people even make sure that they don’t miss visiting these sites.

Using the Internet to draw in clients

Post tweets on your Twitter account about any specials you’ll be running this month. Announce new yoga sessions on Facebook. Have a friend who’s good with a video camera create homemade advertisements for your personal training business that you can then post on YouTube. You can use your MySpace page to advertise a referral promotion where you give existing clients a coupon for free coffee for every new client they bring to your business. Your creativity is the only measure when it comes to harnessing the marketing power of social networking sites.

Best of all, advertising on these sites is free. You could be possibly like most business proprietors today who do not have surplus funds. Free marketing is definitely a bonus of today’s Internet-obsessed society.

Just don’t forget to promote your blogs, Twitter pages and Facebook site. They won’t do you much good if no one knows they exist.

 

So next time you find yourself complaining that an Obama press conference is pre-empting your favorite sitcom, remind yourself of one thing: This president, whether you like him or hate him, can teach you a lot about effective Internet marketing.

Looking for ways to grow your Business?

Six-figure personal trainer jobs exist. You just need to know where to look and how to market yourself.

Proven fitness marketing strategies are key in having a thriving Personal Trainer Business.

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