How small business consultants can increase their incomes using the internet
I founded a Saas company that provides help in the form of small business management and accounting software tools and knowledge to thousands of startups and small businesses across the globe and whenever I explain to folks I meet what I do, I often get asked the same question “Given my background, how could I monetize it and make earn a living from small business consulting? I am always willing to supply guidance as I am lucky enough to spend a lot of my day communicating with small business owners and workforce always prepared to communicate their issues.
This is the advice that I offer:
The web is a perfect platform for finding customers and it makes it straightforward to communicate with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with valuable insights and help them address key challenges.
Information marketing – package and sell your expertise to businesses through the Internet
What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The tools to make professional standard content are widely available on the network. Creating a educational piece in easy to consume digital formats is now straight forward and doesn’t cost much to do. You just have to be prepared to dedicate a bit of time learning and practicing with the packages. The mission here is to make some valuable material that you can either sell or give away to customers to persuade them to do business with you.
Commence by determining your overall goal. Consultancy and Information marketing compliment each other and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which repurpose for sale through the internet and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be valuable to others then plan to create a no longer than 120 secs video to present yourself and your expertise to your potential client(s). Unless you know the market exact problem then make the video generic and stick tothe following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.
This method is ideally suited to situations where you are individually targeting potential client(s). You should always focus on growing a list you can interact with and make sales to. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The more people on your list the more consulting and information marketing opportunities you will uncover. If you would like to understand more about how to do this then visit any of the links in this article. I would be very glad to help you.
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