I’ll bet you have read a lot of headlines that sound similar to this one above, or make promises like this one seems to. You have may have even read some of those articles all the way to the end, clicked on some of the links in the article and read all the information on those links. You might have finished the article and then broken up into hysterical laughter… that won’t make money; I won’t promote that, I can’t do that, write about that, endorse that… or whatever that! IT WILL RUIN MY ONLINE BRAND!

That isn’t necessarily so. I’m going to give you some tips that will give you an opportunity to monetize your website or blog, while preserving your brand. One of the best and easiest ways to monetize your online properties is to join some affiliate programs and advertise them on your site.

Affiliate programs are the answer

Why affiliate programs? Simple. When you become an affiliate marketing associate, you market and promote products without having to develop them yourself. All the work of writing an eBook, or recording an audio track, or programming a software product is taken care of by someone else. But the benefits don’t stop there. You also don’t have to create any marketing graphics- those are all created for you by the person who builds the product and is running the affiliate program.

Another big benefit is that you really don’t have to manually keep track of finances or money. Really good affiliate programs will provide you with affiliate management tools that are based on one of the top affiliate software programs. These programs will help you optimize your marketing efforts so that you get the most out of the affiliate program.

Five tips for choosing affiliate offers to promote

  1. Look good earnings potential - You want to make sure that if one of the people you refer to an affiliate offer buys, that you will make some decent money. Some experts recommend that you look for high percentage payouts. My preference is to look for websites that offer high ticket items and pay large commissions. This affiliate program for promoting SEO services gives you the opportunity to earn monthly recurring income up to $350.
  2. Choose programs your readers will like - It is critical that you choose affiliate programs and offers that your audience will appreciate and be interested in. It wouldn’t be too bright to choose to promote affiliate programs and products for chocolate desserts on a site that is dedicated to losing weight. However, if you have a website that helps people find careers is sales, it would be great to promote something like How to Get Into Medical Sales.

  3. Look for affiliate programs powered by software - When you sign up for an affiliate program it will quickly become obvious if the owner of the program is serious about helping affiliate members be successful. If you are automatically redirected to a page for affiliate marketing software program, they are probably serious about their affiliate program. If they don’t have software they may not have an accurate way of keeping track of sales and commissions, should think carefully about investing any time. Their are several top name brands like iDev Affiliate, LinkShare, and JROX JAM. My favorite is JROX JAM, which you can get for free here: http://websitesthatdrivesales.com/recommends/free-affiliate-management-software.htm

  4. Make sure the website is NOT anonymous - What I mean is, make sure that there are real people standing behind the website, people with good reputations, who take customer service seriously. People who let you know who give you contact information with phone numbers are more likely to treat you well. They are more likely to pay you on time and deal with you fairly. If you can find a picture, bio, and phone number of the affiliate site owner, chances are they will behave legitimately. You will also be able to search the Internet to find any complaints about them or their program. Peggy McKee, the Medical Sales Recruiter, is one of the country’s leading sales recruiters - she proudly announces her site ownership on the about pages like this one: http://30-60-90-day-sales-plan.com/about/

  5. Choose affiliate programs that have support programs - If you are choosing a piece of software to buy, you probably wouldn’t purchase it if there was not support mechanism in place. You should use the similar criteria when evaluating affiliate websites. If the affiliate program owner doesn’t put support systems in place - something like a ticket system or help desk software - then they probably won’t care about any problems that you might encounter marketing their product. If they do, then you can be rest assured that they are trying to delight their customers. If they AREN’T working to keep customers happy, their poor service will reflect poorly on you, and tarnish your brand.

There are a couple of affiliate programs that meet the important criteria, that I recommend if your site’s visitors would be interested in these subjects. One is an affiliate program for a sales interview tool that targets sales professionals - you can check it out here: http://30-60-90-day-sales-plan.com/affiliate-program-details/. The other is a program that has a broader appeal - it targets people who own businesses that either have no web presence or under performing websites; you can get all the information for it here: http://websitesthatdrivesales.com/blog/home/affiliate-program/

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