Public relation ( Publicity PR ) officers can find employment in the corporate sector, public sector, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc. At present times ,they can discover work even with person such as like political figures, models and film stars who want their pictures, profiles and interviews published in magazines and need agents who can do the work for them for the sake of having an image in front of general public.

Public figure is significant and vital to all agencies and remarkable personalities. PR workers put together information that keeps the public ( PR agency ) aware of the organization’s accomplishments and keeps management aware of public attitudes. The job of a PR person is to work primarily towards establishing and improving mutual relationship, understanding and goodwill between his company or organization and the clients and the customers, various other groups and the public ( Public Relations Melbourne ) at large. Planned and executed a program supported by the leadership of an organization. Monitors awareness, opinions, attitudes and behaviors within and outside the organization. It establishes and maintains two-way communication between the organization and its publics. The PR utilization is brought out by : * Independent PR agencies. * Corporate communication/PR division of business firms, corporate sector, governmental and non governmental organizations * There are many PR colleges which provide admission in this course through entrance exam?

The homework-PR staff * An analysis of problems for customers or management, goal setting and planning of PR activities * preparation of reports, press releases, preparation of speeches or articles, publication of newsletters’ Information / Forms / Annual Reports / Brochures and always tape / film / video production * Inspection and liasoning Media, the fastest of all forms of global communication, information to use * Organizing and participating in interviews, meetings, presentations and lectures, concerts, events type , press conferences, exhibitions, etc. * Coordination of market research through surveys, interviews and surveys.

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