As part of an effort to contribute to the community that has added to its success, Fire Mountain Beverage Co. lately sponsored this yr’s L.A. Watts Summer time Games, the largest highschool athletic competition within the nation.

“Our objective right here is to assist elite high school athletes by giving again to the identical markets that assist our gross sales,” said Anthony Miller, chief govt officer of Fire Mountain Beverage. “This occasion helps to perform considered one of our aims by promoting wholesome living by means of education.”

Because the passage of the Pupil Diet, Well being and Achievement Act of 2001, California faculties have banned the sale of sugared, carbonated beverages and are moving toward juices, sure sports activities drinks, weight loss program sodas and bottled water. And just lately, major beverage distributors have adopted suit, agreeing to stop promoting sugary drinks to the nation’s public schools.

Fireplace Mountain’s Five O2 oxygenated bottled water is enriched with nutritional vitamins A and C, niacin, potassium and calcium, making it a more nutritious various to beverages containing sugar, caffeine, sodium and carbohydrates. 5 O2 additionally is available in fruit flavors which are appealing to customers of any age. By sponsoring the video games, the company hopes to point out teen athletes that they’ve more healthy options with which to quench their thirst.

The L.A. Watts Summer time Video games began in 1968, three years after racially charged riots tore the Watts neighborhood apart. The objective was to foster understanding and camaraderie among the many space’s highschool students. The games now embrace competitions for both boys and girls in soccer, observe and subject, volleyball, tennis, cheerleading, music, art and poetry and more. Practically 200,000 young people have participated in the games to date.

To advertise the achievements of highschool students in areas aside from athletics, scholastics have been added to the mission of the games. In 1992, a scholarship program was established for youth dedicated to serving the community by way of volunteerism.

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